Drive Revenue Growth with Strategic PPC Campaigns
Turn clicks into revenue with our data-driven PPC services. Boost ROI by 25% on average. Get your free strategy proposal today!
Laser-Focused Targeting
Reach your ideal customers with precision. Our PPC strategies target specific keywords, locations, devices, and interests to drive highly qualified traffic to your site.
Real-Time Optimization
We continuously monitor and adjust your campaigns for top performance. From A/B testing ads to refining bids, we ensure every dollar works harder for your ROI.
Instant, Measurable Results
Unlike SEO, PPC delivers immediate traffic and leads. Track clicks, conversions, and costs in real-time, giving you full control and transparency from day one.
Maximize Your ROI With Fully-Managed PPC Solutions
Take the hassle out of managing PPC campaigns with our fully-managed services. From strategy development and ad creation to daily management and ongoing optimization, we handle every step to help you drive more qualified traffic and revenue. With flexible, results-focused solutions, our PPC services are designed to deliver real business growth — so you get the results you need without the extra work.
Overview
Stop wasting time constantly tweaking your PPC campaigns without seeing real improvements. Our PPC services combine hands-on management with advanced automation to fine-tune your ads, maximize your budget, and boost your return on investment. With a data-driven approach and ongoing optimizations, we help you achieve consistent, measurable growth from your paid advertising efforts.
PPC Audit
A thorough PPC audit gives you a clear picture of how your campaigns are performing and where improvements can be made. Our team reviews every part of your pay-per-click setup — from account structure and campaign settings to ad groups and targeting — ensuring your ads are fully optimized. We also analyze key areas like:
Competitor ads and positioning
Bid strategies and budget allocation
Ad creatives, landing pages, and messaging
Conversion tracking and data accuracy
And more
With these insights, we create a tailored PPC strategy focused on improving performance, lowering costs, and increasing your return on ad spend.
Ad Creatives
Effective ads start with compelling creative. With our full-service PPC management, we handle every part of your ad creation process — so you don’t have to juggle multiple teams or freelancers. Our services include:
Setting up and structuring ad campaigns
Designing eye-catching ad graphics
Writing persuasive ad copy
Developing high-converting landing pages
Producing audio and video ad content
By managing the entire creative process in-house, we help you launch high-performing campaigns quickly and stay ahead of your competitors — all while ensuring your ads attract, engage, and convert your target audience.
First-Party Data Activation
Your customer data is one of your most valuable marketing assets — and we make it easy to put it to work. With our PPC services, activating first-party data across platforms like Google Ads and Facebook is seamless, helping you create smarter, more personalized campaigns without the manual effort.
We help you gather, organize, and integrate data such as:
CRM records
Email subscriber lists
Deanonymized website visitor data
By using this high-intent data to power your ads, you can target more precisely, boost relevance, and drive higher ROI. On average, businesses that activate their first-party data with us see a 25% improvement in PPC performance.
Full-Funnel ROI Tracking
Get a complete view of your PPC performance with full-funnel ROI tracking. Our advanced tracking tools allow you to see exactly how your ads influence every stage of the customer journey — from first click to final conversion. You’ll gain clear insights into which platforms, campaigns, and even specific ads contribute most to your business growth.
With this data, you can:
Make smarter, data-backed decisions
Focus ad spend on the most profitable campaigns
Clearly demonstrate PPC’s impact to your stakeholders
By connecting every touchpoint, we help you maximize your ad investment and continuously improve your PPC strategy.
Bid Management
Stop wasting budget on inefficient bidding. Our PPC services include proactive bid management to ensure every dollar works harder for your business. We handle:
Ongoing bid optimization to maximize ROI
Fraud detection and prevention to protect your budget
AI-powered adjustments to hit your monthly spend targets
With our hands-on approach, you don’t have to constantly monitor your ad accounts — we take care of the fine-tuning so you can focus on growing your business.
Landing Page Optimization
Maximize the results of your PPC campaigns with our landing page optimization services. We fine-tune your landing pages to ensure they align with your ads, engage visitors, and drive conversions. With access to our in-house CRO experts and proven, high-converting templates, we help you:
Reduce bounce rates
Increase lead generation
Boost overall campaign ROI
By optimizing every part of the user journey, our clients have seen up to 11% more leads — turning more clicks into customers.
Continuous Campaign Management and Optimization
Launching your ads is just the beginning. With our PPC services, we provide ongoing campaign management to ensure long-term success. Our team monitors performance, analyzes data, and makes continuous adjustments to optimize your campaigns and maximize ROI. While we handle the day-to-day optimization, you can stay focused on growing your business with confidence.
Data-Driven PPC Services: Maximize ROI with Every Click
At Zoid Solutions, we combine human strategy with AI-powered tools to run smarter ad campaigns that drive real business growth. Our PPC framework is built around data—not guesswork—so your ads reach the right audience at the right time. From keyword bidding to budget allocation, every decision is optimized for ROI. With Zoid, your ad spend isn’t just managed — it’s multiplied. We constantly test, refine, and scale your campaigns to ensure consistent performance and maximum returns, no matter your budget or industry.
Ad Spend Managed
$100k+
Clicks Generated
2.78m
Campaigns Launched
79
Reach the Right Audience with Precision Campaigns
Effective PPC starts with targeting the right people. At ZoidSolutions, we analyze your ideal customer profiles, competitor ad strategies, and keyword intent to build high-converting ad sets. Whether you’re running search, display, or remarketing ads, our team ensures your campaigns reach users who are ready to click and convert—locally, nationally, or globally.
Why Choose us
Save Time & Ad Spend with ZoidSolutions
Focus on growing your business while we manage your ad campaigns across Google, Meta, YouTube, and more—with efficiency, precision, and zero guesswork.
Performance-First PPC Strategy
We build data-backed PPC strategies tailored to your industry, goals, and audience—designed to generate qualified traffic and maximize return on every click.
Dedicated Campaign Manager
Work with a dedicated PPC expert who actively monitors, optimizes, and scales your ads—ensuring your budget works smarter, not harder.
24/7 Monitoring & Support
From urgent edits to performance reports, our team is available around the clock—ensuring your campaigns stay optimized and issues are resolved fast.
Expand Your Reach Supplementary Advertising Strategies
Get pay-per-click advertising services that deliver a complete solution for driving targeted traffic and maximizing your ROI with ZoidSolutions’ full-service PPC management. From campaign setup and ad creation to ongoing optimization, performance tracking, and budget management, you’ll have everything you need to grow profitably with ZoidSolutions as your PPC agency. See what our PPC plans include now:
Social Media Ad Services
Reach your audience where they spend the most time — on social media. With our customized social media advertising services, we create and manage targeted campaigns across platforms like Facebook, Instagram, LinkedIn, X (Twitter), and others. From audience research and ad design to performance tracking and ongoing optimization, we help you build brand awareness, generate leads, and drive sales through effective, data-driven social media ads.
PPC Audit Services
Take the guesswork out of your ad performance with our comprehensive PPC audit services. We carefully review your existing campaigns, analyzing key metrics, targeting, keywords, and ad creatives to uncover opportunities for better results. Whether you’re struggling with high costs, low conversions, or poor targeting, our detailed audit gives you clear, actionable insights to optimize your PPC strategy and maximize ROI.
Remarketing Services
Bring back potential customers who’ve already shown interest in your business with our remarketing services. We help you stay top-of-mind by delivering targeted ads to past website visitors, encouraging them to return, engage, and complete their purchase. With strategic audience targeting and compelling ad creatives, we turn lost opportunities into conversions.
Geofencing Ad Services
Reach your audience based on where they’ve been with our geofencing ad services. By setting up virtual boundaries around specific locations — like conferences, competitor stores, or event venues — we build custom remarketing audiences and deliver highly targeted ads. This location-based strategy helps you engage potential customers at the right time and place, driving stronger results for your campaigns.
Programmatic Advertising Services
Automate your ad buying and reach the right audience at the right time with our programmatic advertising services. Using advanced data and real-time bidding, we optimize ad placements across multiple platforms to maximize exposure and efficiency. With precise targeting, continuous optimization, and real-time analytics, programmatic ads help you scale your campaigns and drive better results with every impression.
How We Build High-Performing PPC Campaigns
We turn your ad budget into scalable, ROI-driven growth.
Step One
Free Audit & Strategy Call
We start with a free, comprehensive audit of your current PPC campaigns or help you build from scratch. During your discovery call, we analyze your existing data, evaluate account structure, targeting, ad copy, and budget allocation. We identify wasted spend, missed opportunities, and growth potential. From there, we create a tailored PPC roadmap that aligns with your business goals — whether you’re running Google Ads, Facebook Ads, or multi-platform campaigns.
Step Two
Audience Research & Ad Strategy Development
Next, we dive deep into audience research to identify who your ideal customers are, where they spend time, and how to reach them. We combine competitive research, platform insights, keyword targeting (for search), and advanced audience segmentation (for display & social) to build a precise, data-backed strategy. This ensures your ads are highly targeted, relevant, and positioned to attract clicks that convert into real business outcomes.
Step Three
Campaign Creation & Launch
With the strategy finalized, we build and launch your campaigns. This includes writing compelling ad copy, designing eye-catching creatives, setting up conversion-optimized landing pages, and configuring tracking to capture every lead or sale. We structure your campaigns for maximum performance across platforms like Google Ads, Facebook, Instagram, LinkedIn, and more — ensuring every click drives meaningful results.
Final Step
Ongoing Optimization & Reporting
Once live, we don’t just let your campaigns run on autopilot. We continuously monitor performance, analyze data, and optimize bids, targeting, creatives, and landing pages to maximize ROI. Each month, you receive transparent, easy-to-understand reports showing campaign performance, conversion data, and actionable insights. We refine and improve your campaigns regularly to keep results growing and your ad spend working as hard as possible.
Powering Your Success
Equipped with industry leading tools
FAQs about PPC services
What is PPC advertising?
PPC, or pay-per-click advertising, is an online marketing model that allows businesses to promote their products and services across search engines, social media, and websites. Unlike traditional advertising, where you pay upfront for ad space, PPC ensures you only pay when someone interacts directly with your ad by clicking on it. This makes PPC a highly efficient, performance-based advertising method. Ads can appear in search results (like Google Ads), in social media feeds (like Facebook and Instagram), on video platforms (like YouTube), and even across thousands of websites that serve ads through display networks. Because you’re paying for real interactions, PPC allows you to control your budget tightly, adjust your targeting quickly, and track every dollar spent — giving you complete transparency into what’s driving results.
What are the benefits of PPC services?
There are many reasons businesses choose PPC services to grow their online presence. First, PPC delivers traffic almost immediately, making it ideal for businesses that need quick results. Unlike SEO, which can take months to gain traction, PPC ads start driving targeted visitors to your website as soon as your campaign goes live. Second, PPC allows for hyper-precise targeting. You can reach people based on demographics, interests, search behavior, device, location, and even previous interactions with your site. Third, PPC is highly measurable. Every click, impression, conversion, and dollar spent can be tracked and analyzed. This makes it easy to see which campaigns are working and where adjustments are needed. Finally, PPC can be extremely cost-effective, as you only pay when someone actively engages with your ad — making every dollar spent focused on real potential customers.
How fast can I see results with PPC?
One of PPC’s biggest advantages is its speed. Once your campaign is set up, approved, and launched, your ads can start appearing in front of your target audience within minutes or hours. Unlike organic strategies like SEO, which may take months to show significant results, PPC can generate website traffic, leads, and sales almost immediately. This makes PPC an excellent choice for product launches, seasonal promotions, flash sales, or businesses looking to generate quick cash flow. Of course, while traffic comes quickly, optimal results often require continuous monitoring and fine-tuning to improve ad quality, targeting, and conversion rates over time.
Is PPC cost-effective?
Yes — when managed properly, PPC can be one of the most cost-effective forms of digital advertising. Traditional advertising, like print or TV, charges you for the exposure, regardless of whether anyone engages with your ad. With PPC, you only pay when someone takes direct action by clicking your ad. Since PPC allows for highly granular targeting, you can ensure your ads are being shown only to people most likely to convert — whether that’s a specific demographic, geographic area, or audience segment. Additionally, platforms like Google Ads reward well-performing ads with lower costs per click, meaning better ads can actually cost less to run over time. The key to cost-effective PPC is strong management: continually optimizing bids, ad quality, targeting, and landing pages to ensure your ad spend translates directly into revenue.
What platforms can I run PPC ads on?
PPC isn’t limited to just one platform. The most common PPC platform is Google Ads, where your ads can appear on Google search results, YouTube, Google Shopping, and Google Display Network sites. But many other platforms also offer robust PPC options. Microsoft Ads (Bing) allows you to target users on Bing search. Social media platforms like Facebook, Instagram, LinkedIn, Twitter (X), and TikTok all have their own PPC systems, allowing you to reach users in their feeds with both search-style and display-style ads. Each platform has unique targeting capabilities based on its user data. Depending on your audience, product, and goals, your PPC strategy may include one or multiple platforms to maximize your reach and ROI.
How much do PPC services typically cost?
PPC costs vary widely depending on your industry, competition, keywords, and platform. Agencies typically charge a management fee ranging from $100 to $10,000 per month, depending on the complexity of your campaign. In terms of ad spend, most businesses pay between $0.10 and $5 per click, but for highly competitive industries like legal, finance, or insurance, clicks can exceed $20 or more. Some platforms charge by impressions (cost per thousand impressions or CPM), particularly for display or video ads. Many agencies structure their fees based on a percentage of your ad spend, while others charge a flat monthly fee. The key takeaway is that PPC offers flexible pricing: you can set a daily or monthly budget that works for you and scale up or down as you learn what performs best.
What is included in PPC management services?
PPC management services are full-service solutions that handle every aspect of running successful ad campaigns. Services typically include:
Initial research and strategy development based on your business goals and audience.
Comprehensive keyword research to target high-intent searches.
Ad copywriting to create compelling, high-converting ads.
Graphic design for display ads or social media visuals.
Landing page creation or optimization to improve conversions.
Bid management to ensure your ad spend is allocated efficiently.
Audience targeting and segmentation based on demographics, behavior, and interests.
Remarketing setup to target past visitors who didn’t convert.
Performance tracking and reporting to provide full transparency and data-driven insights.
A PPC agency manages all of these elements so you don’t have to worry about the day-to-day technical management of your campaigns.
Can I track the performance of my PPC campaigns?
Absolutely. One of PPC’s biggest strengths is its transparency and measurability. Platforms like Google Ads, Facebook Ads Manager, and LinkedIn Campaign Manager offer detailed analytics dashboards where you can monitor every aspect of your campaign’s performance — from impressions, clicks, and click-through rates to conversion data and cost per acquisition. You can also set up conversion tracking to see exactly how many leads, sales, or phone calls your ads are generating. Additionally, you can conduct A/B testing by running multiple ad variations and comparing results to fine-tune your messaging, imagery, or targeting over time. This constant feedback loop allows you to make informed decisions that continuously improve your campaigns.
What is remarketing in PPC?
Remarketing (also called retargeting) is a powerful PPC strategy that allows you to reconnect with users who have previously interacted with your website or ads but didn’t convert. Once a visitor lands on your website, a remarketing tag (cookie or pixel) tracks their behavior. Later, as they browse other websites, watch videos, or scroll through social media, your ads can be served to them again, keeping your brand top of mind. This repeated exposure often leads users back to your site to complete the action they originally considered, whether that’s making a purchase, filling out a form, or booking a consultation. Remarketing ads are typically highly cost-effective because they target warm audiences who have already shown interest in your offerings.
Do I need to hire a PPC management agency?
While it’s possible to manage PPC campaigns yourself, hiring a professional PPC agency can make a significant difference in your results. PPC management requires deep expertise in platform algorithms, audience targeting, keyword selection, bid management, and conversion optimization. Many businesses don’t have the time or in-house expertise to keep up with constantly changing PPC platforms and best practices. A dedicated agency stays on top of the latest trends, optimizes your campaigns daily, tests new ad variations, and continually improves performance. This allows you to save time, avoid costly mistakes, reduce wasted spend, and generate better ROI — while staying focused on running your business.
What is bid management in PPC?
Bid management is the process of adjusting how much you’re willing to pay for each click or impression in order to maximize your return on ad spend. Since most PPC platforms operate on auction systems, you’re competing with other advertisers for valuable ad positions. Bid management involves setting initial bids, monitoring performance, and constantly adjusting those bids based on competition, ad performance, time of day, device type, and many other factors. Skilled bid management ensures that you’re not overpaying for low-performing keywords while still securing premium ad placements for the keywords and audiences that drive conversions. Advanced bid management often leverages AI or automated bidding strategies to make real-time adjustments that improve efficiency.
How does PPC targeting work?
PPC targeting allows advertisers to show ads to very specific groups of people who are most likely to be interested in their products or services. Platforms offer a wide range of targeting options, such as:
Keyword targeting: Show ads to people searching for specific phrases.
Demographic targeting: Target based on age, gender, income, education, and more.
Location targeting: Show ads to users in specific cities, regions, or countries.
Device targeting: Customize ads for desktop, mobile, or tablet users.
Interest and behavior targeting: Serve ads based on a user’s online behavior, purchase history, or browsing habits.
Remarketing and lookalike audiences: Retarget previous visitors or find new customers similar to your existing audience.
With this precision, PPC allows businesses to deliver highly relevant ads to users most likely to convert — reducing wasted spend and increasing profitability.